Over the past few years, I've put on over 500 webinars and had a chance to analyze more than half a million sessions run on the big webinar platforms. One of the best ways to learn is to get inspired by the true masters of any field. While that makes it easier to control for production quality it can feel a little less personal. Perhaps you are linking to a free trial or a demo. Choose one of the following or model one of these. That is why we prepared a template of a webinar script and useful tips to make it easier for you to hold your online event. It’s funny, when it comes to webinar best practices, the one thing that rarely gets discussed is the opening. The first step in winning your audience’s attention with your webinar is delivering a strong, confident introduction. For example, if you’re planning to host a webinar on the topic of conversion rate optimization, sharing information that’ll teach your prospects how to stop scaring potential customers away may be more appealing than just sharing insights on how to boost your conversion rates. And openings are important. Subtitle: Use a bold, sans serif font in a smaller size than your webinar title. Let’s get started. The team as SEMRush went all out on this one and decided to host a full-on multi-track virtual event called Global Marketing Day. Most of the extra webinar features that you make available to your audience are there to elicit an action. Scripts Environment: These can be used on live or automated webinars, with a question box or with a chat box. The highlights that make it a fantastic case study: You don’t have to do a demo to go deep. Say this script in the first 10 minutes of your webinar. Length of Introduction. A webinar is just like any other type of entertainment. I did just that in a marathon webinar workshop I ran with co-host Erica Maki. PS: If you’re more interested in landing pages, you’ll find a bunch of great examples here. Subscribe to my newsletter to get free webinar tips & updates and get instant access to the checklist. It includes a video message. The average attendee spends 52 minutes on a webinar. A confident, engaging, introduction can make or break your webinar. On the left, Wordbee brings the experts together from their home or office. 52 minutes, the average time people stay on a webinar, is a long time to just listen to someone talk. If you have set up a bunch of features for your audience, you certainly need to point them out. September 26, 2017 There is nothing worse than someone stumbling through housekeeping recommendations, confusing the audience before the presentation even begins. The audience can get confused as to who is who, and you end up having to re-introduce the speakers all over again. If done right, it can spread the word and incre Greet your audience with a smile, quickly let them know what they need to know, and get on with the show. When I put together my own webinars I try to aim for what I call “high actionable insights per minute“. There is nothing wrong with reviewing all of the features of your webinar (free content downloads, Q&A, links to other assets, etc.) There is a limit to how much you want to do in your housekeeping, so try to focus on one key CTA that you can emphasize as something that your audience should pay special attention to. Privacy Policy To keep the audience engaged, good webinars include opportunities for the audience to interact and experience different content styles. but do so quickly. There’s an ON24 solution for every business need. Sure — they establish the host, set the tone and provide valuable information to the audience about how to navigate the next hour. When you greet your webinar audience for the first time, do it with energy and enthusiasm. Seamlessly deliver insights across your technology tools and business operations. If you’re stuck, we’ve put together a list of winning webinar title formulas. They’re looking for highly actionable insights and a great webinar gives them exactly that. This script assumes that the webinar will involve two people: a host and a presenter. It will make everything flow so much better. Another good way to produce a webinar that stands out is to play with the format itself. Use the ideal webinar structure above to create a simple and enticing script for your schedule. Sample Webinar Introduction Script and Template. Singapore +65 6871 4859 What that tells you is that webinar audiences are ready to go deep. You bet. On top of that, such an announcement motivates users to register for the webinar. Andy’s talk is filled to the brim with useful insights won from his experience as a content marketer and he delivers them in a laid-back, personable video style. If you do this, however, it’s as important to make sure that you are constantly updating that slide as you customize each webinar console. On the right, Fast Lane goes for a more polished look with all presenters in a studio environment. A lot of companies actually create a housekeeping slide to show what is available in the webinar console. Webinars are mostly one-time events and not readily available on-demand. And if you need some handholding to take heart, that’s more than ok. I’d be very happy to be your webinar coach and consultant . Some companies have even made housekeeping videos that run before the webinar starts. 52 minutes, the average time people stay on a webinar, is a long time to just listen to someone talk. People can lose interest quickly if the beginning isn’t engaging and the show isn’t easy to follow. You can, however, easily adapt it if you plan to hold a webinar on your own. To keep the audience engaged, good webinars include opportunities for the audience to interact and experience different content styles. You want to sound human, but you don’t want to diminish your credibility. Ensure that your introduction is read properly. And one PERFECT template that combines them all. Little less conversation, little more ActIon, please. Giving your webinar program a consistent style is a great way to stand out from the crowd. The best way to keep your audience is to get on with the show. There’s another element that you can add into any introduction and that is a more personal touch. Drive more inbound leads through binge-worthy, on-demand hubs of multimedia content. So many webinar presenters have a weird misconception by about tone. The team at eLearningBrothers demonstrates they understand this in their excellent “Wait… You made that in PowerPoint? But you can replicate this on a smaller scale and still see success. Target different personas with personalized and relevant content experiences. See the, Go to minute 12:20 in the recording for a great example, This webinar Andy Crestodina hosted for AWeber. With more than 50 speakers, ~40,000 attendees, and talks live-streamed from four cities over a 24h period this is probably an extreme example.