Clear writing is clear thinking. Strengths and Weaknesses of Public Relations Education in Portugal Gisela Gonc¸alves Communication and Arts Department, University of Beira Interior, Portugal E-mail:gisela@ubi.pt T O the contrary of the USA where many studies have been made and are being developed, updated data in Europe about the state of education in public relations (PR) does not exist. Knowing your core competencies related to public speaking helps you optimize the impact of your presentations. 1. A great public relations representative also keeps these clearly voiced ideas in mind when interviewed. Public speaking abilities typically stem from a number of personal qualities and strengths. please help me i need the answer as soon … In some cases, speaking strengths relate to intangible personal qualities. It also serves PR clients well. But what are the various advantages of public relations? Credibility. Strengths and Weaknesses of Public Relations Education In Portugal The ability to reframe an answer with the key message in mind is prized by politicians. Honesty. Based on our recent survey of 100 U.S. executives about the PR firms they use, we were able to create a quadrant analysis of the key strengths, weaknesses, assets, and vulnerabilities of PR servic Let’s take a look at the top five advantages to uses public relations to expand your business. Public relations has the power to reach a large audience, giving your business the platform it needs to really shine and allows you to attach credibility to your product or company. Strengths of newspaper as a medium for public relation messages? Public relations has changed significantly over the last few years. February 20, 2015 lindseynolpp Leave a comment. 1 decade ago. A career in PR takes more than a good degree. Weaknesses in Public Relations. Unit 5: Strengths vs. With graduation around the corner, the future becomes more a part of my everyday thoughts, especially because I am taking a “Capstone” class. In other instances, you can develop skills that contribute to effectiveness in public presentations. Even if you don’t buy into the idea that online communities and relationships are part of the public relations function, it’s hard to deny the rising importance of blogs, the gradual decline of traditional media and the impact that online conversations can have on brands. To be successful you need to be an all-rounder with skills in everything from research and communication to writing and creativity.