Samples from 2 brands contained an average of 291% and 311% over their stated sugar content. KeVita Kombucha has launched sparkling flavors in its range of Master Brew Kombucha, including Blueberry Basil, Citrus, Dragonfruit Lemongrass, Exotic Greens, Ginger, Grapefruit, Lavender Melon, Pineapple Peach, Raspberry Lemon, Roots Beer, … Given accurate sugar content is also a critical component of KeVita’s Truth in Labeling initiative, KeVita subsequently funded an independent analysis of 8 leading kombucha brands including KeVita. A slow cooker can can take your comfort food to the next level. And yet debates continue to rage—even within the industry—over whether kombucha makers are telling the truth about the alcohol by volume of their products. Looking to amp up your beef stew but unsure where to start? That study, published on October 31, found that the majority of the kombucha products tested contained sugars content greater than 20% more than what was stated on the brand’s label. That study, published on October 31, found that the majority of the kombucha products tested contained sugars content greater than 20% more than what was stated on the brand’s label. Because kombucha frequently rises above 0.5 percent alcohol content during fermentation, most kombucha on the market is regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Learn more & where to buy. This might not seem like a big deal, except that many kombuchas walk the line of whether they are legally considered an alcoholic beverage—a distinction that occurs once a drink passes the 0.5 percent ABV threshold. For its part, KeVita has launched its own “Verified Non-Alcoholic” logo based on independent testing and is encouraging other brands to do the same. Products. KeVita, a leader in probiotic and kombucha drinks, launched its Truth in Labeling initiative one year ago, to help advance a standardized process for the kombucha and fermented beverages category to test and report alcohol, sugar and calories in their products. Sales of kombucha, the fermented tea that has its own section in Whole Foods now, are set to hit half a billion dollars this year. This moved KeVita, given its commitment to Truth in Labeling, to partner with NaturPro Scientific to find a consistent and dependable method to ensure accurate labeling for consumers. We make KeVita with our proprietary blend of probiotics and certified organic KeVita Probiotic Culture, using a different methodology than kombucha. One cause of the higher ABV is fermentation in the bottle. tea culture. Johnnie Walker Releases New Marketing Campaign, Le-Vel Raises Donetion to National Breast Cancer Foundation, By using this website, you agree to our use of cookies. FoodNavigator-USA quoted their CEO, Bill Moses, as saying many companies “don’t know or don’t want to know” what the alcohol content of their products is. A lot is at stake when it comes to ABV, because once you’re making an alcoholic beverage, your products are regulated by the Alcohol and Tobacco Tax and Trade Bureau. According to BevNet, “Legal definitions for kombucha have long been murky. The brand was one of the first to notice that the previously used Gas Chromatography/Mass Spectrometry (GC/MS) method was not providing accurate and reliable results. See our, Majority of States in America Bans Powdered Alcohol, Rodenbach Brewery Presents New Packaging for its Iconic Beers, Finest Roots Spirits: There Are Many Secrets Behind Good Quality Liquors, Expert Advice from 2020 for Building Beverage Brand Momentum, Chad Peffer Joins CLEAN Cause as President and Chief Commercial Officer, Java Twist – Distinct Cold Brew Beverages, Brands Matter: US$22 Trillion Wiped Off Company Values. “The goals of our Truth in Labeling initiative are to provide consumers with accurate, clear information so they can make the right choices for their beverage needs,” said Bill Moses, CEO, KeVita. They believe an initiative like this is important to build trust from customers and retailers about the emerging product, especially after a 2010 incident in which tens of thousands of kombucha bottles had to be pulled from shelves for containing too much alcohol. KeVita Master Brew Kombucha is invigorating with a bold and smooth taste, and fermented with a kombucha Kombucha is a lightly effervescent beverage made by fermenting sweet tea in a culture of bacteria & yeast. Back; Master Brew Kombucha® Back; Sparkling Probiotic Drink; Back; Apple Cider Vinegar Tonic; Back; Digestive Health; Discover Culture; About Us; FIND KEVITA. KeVita, a large player in the kombucha industry, has been openly criticizing brands that don’t follow the rules. Some kombucha bottles still contain live yeast, and the tea will continue to ferment, raising its ABV while it sits on store shelves. We use cookies to provide a better user experience and to help our website run effectively. For the full report please see FIND KEVITA. © Gunter Nezhoda / Alamy, The Hot Debate Over Kombucha’s Alcohol Content.