Advantages and Disadvantages of Rational Decision-Making Model Introduction 6 COMMENTS * advertisement. The rational perspective, therefore, is often used to formally model the process of human decision making. Rational decision making requires executing an appropriate decision‐making process to select the best alternative. About the Author. Human factors are the main limits on rational decision making. Ropeik suggests that people should use their impressive computer-like brains to make decisions rather than trusting gut feelings. 6. such a decision or another. Good decision-making is one of the most important life skills to own. The rationalist model of decision making process in five steps illustrated in Fig. TWEET. Because of this it is sometimes called an optimizing decision making model. The first step is to recognise a problem or to see opportunities that may be worthwhile. He believes that a rational process of taking a decision demands from the decision makers, objectivity which cannot be achieved, especially in political decisions (Gournay, 1980). Watch on Forbes: Rational decision making processes consist of a sequence of steps designed to rationally develop a desired solution. A rational decision making model is best employed where relatively complex decisions have to be made. For example, a decision to produce high quality goods may result into increase in cost of production and; may not be possible to sell the product with sufficient profit margin. Decisions made with clarity produce the best results across the board. SHARE. Typically these steps involve: Identifying a problem or opportunity. This can be challenging when information is uncertain or when time is limited. 1: Fig.1 Rationalist Model The search for perfection is frequently a factor in actually delaying making a decision. While making the absolute best decision is often important, how you leave people feeling is always important. He claims that people instinctively use emotions for decision making rather than assessing the facts in front of them. A relative importance is given to each criterion and the options are scored against each of the criteria and the highest 'wins'. A decision in one area may have an adverse effect on another area of operations. EMAIL. A rational decision model presupposes that there is one best outcome. Pros and cons . David Ropeik encourages people to do thorough research when making decisions in this rational thinking speech. Abigail …