Health plans in Colorado are offered through Friday Health Plans of Colorado, Inc., a subsidiary of Friday Health Plans, Inc. For more information and to find a health plan… Friday Health Plans acquires Colorado Choice Health Plans, serving Valley Posted Jun 14, 2017 VALLEY — Friday Health Plans, formerly known as Melody Health Insurance, recently completed the acquisition of Alamosa-based Colorado Choice Health Plans, enabling Colorado Choice to continue serving the San Luis Valley and other rural areas. If all or part of Friday Health is involved in a merger, acquisition, sale of its assets, or similar transaction, we may share personal information. Headquartered in Denver, the company focuses on overall simplicity to offer low prices so more people can afford health insurance. Friday Health may share anonymous information with third parties that we reasonably believe needs such information to perform other tasks. Friday Health Plans will be using HealthSherpa’s Carrier Preferred Placement to accelerate their expansion into three states in OE2021 and augment their member acquisition strategy. About Peloton Equity: Peloton Equity, LLC (pelotonequity.com) is a Connecticut-based private equity firm focusing exclusively on growth capital investments in the healthcare industry. HealthSherpa … “Colorado Choice has been proud to serve our members since 1972 in many Colorado counties where residents don’t have a lot of health coverage options,” said Cindy Palmer, CEO of Colorado Choice. Headquartered in Denver, Friday covers the Colorado Front Range, San Luis Valley, and portions of the Western Slope, Four Corners and Eastern Plains. Melody also changed its name to Friday Health Plans, signifying a new day in health insurance with an individual, service-oriented focus. DENVER, Oct. 15, 2020 /PRNewswire/ -- Friday Health Plans, a health insurance company designed for people who buy their own insurance, has been approved to sell health plans on the insurance … Free Mental Health Visits. Colorado Choice will continue servicing its current members from its Alamosa operations center and there are plans to add local staff to support growth. Our headquarters is in Denver but we acquired a health plan in Alamosa, Colorado over a year ago. The company focuses on overall simplicity to offer affordable health plans with benefits that help members stay healthy and cover them if they get sick or hurt. Friday reinvigorated the plan by implementing improved technology and simplifying plan offerings, while leveraging the strong customer service culture built over decades by Colorado Choice. It has sold group and individual health insurance plans for nearly 45 years and offers plans on and off Connect for Health Colorado, the State’s health insurance marketplace. Colorado Choice Health Plans was acquired by Friday Health Plans on June 12, 2017. We have the ideology of a startup with the foundation of an experienced operation. Insurance Company. All Rights Reserved, No, thanks! Friday Health Plans began as an idea between two health technology industry veterans. After the passage of the Affordable Care Act, the pair wanted to start a simpler, friendlier health insurance company, better designed for individuals choosing their own health plan. I will stick to the free stuff. "We look forward to helping Friday bring their consumer-focused products and same brand of success to new markets soon.". Health plans in Colorado are offered through Friday Health Plans of Colorado, Inc., a subsidiary of Friday Health Plans, Inc. For more information and to find a health plan, visit www.fridayhealthplans.com. Molina Healthcare said it will buy Affinity Health Plan for $380 million in cash, expanding the health insurer’s Medicaid government health benefits businesses deeper into New York. Colorado Choice will expand to additional regions of Colorado pending approval by the Colorado Division of Insurance. Friday Health Plans General Information Description. Peloton is the successor firm to Ferrer Freeman & Company (FFC), and the team has over 60 years of combined healthcare investing experience, including investments in companies across many major healthcare subsectors. Peloton seeks companies with between $20 and $200 million of revenue and the management team, market opportunity and business model to grow revenues meaningfully over the life of its investment. "We're extremely excited about the opportunity to offer our services to the increasing number of people who buy health insurance for themselves and their families," said Sal Gentile, CEO of Friday Health Plans. The funding from Peloton Equity and Leadenhall Capital Partners will support Friday's expansion in Colorado and into new markets with a focus on individual and small group health insurance. How has Friday evolved and grown? About Friday Health Plans: Friday Health Plans is purpose-built specifically for people and small businesses who buy their own health insurance. |  PRIVACY POLICY & TERMS OF USE. VALLEY — Friday Health Plans, formerly known as Melody Health Insurance, recently completed the acquisition of Alamosa-based Colorado Choice Health Plans, enabling Colorado Choice to continue serving the San Luis Valley and other rural areas. Friday Health Plans was started in 2015 by Sal Gentile and David Pinkert, two health technology industry veterans. Provider of health insurance services. Operational efficiency, top-notch customer service, and smart technology are core to Friday’s consumer-centric approach. Closing of the funding is expected to occur within 45 days and is contingent upon regulatory approval and the satisfaction of certain closing conditions. Slide 0; Slide 1; Slide 2; Unlimited Free Primary Care Visits. The company has also invested in the community long-term by purchasing the building it occupies in Alamosa and by contributing the $1 million purchase price of Colorado Choice to help create the San Luis Valley Cancer Center. San Luis Valley Hospital Foundation will receive funds from the conversion of Colorado Choice from a nonprofit to a for-profit entity. Financing Arrangement Will Accelerate Friday Health Plans' Growth in its Current and New Markets. The leadership team consists of experienced executives in the managed care, technology, and consumer marketing industries. The funding will also allow Friday to accelerate sales and marketing efforts for its comprehensive and affordable health insurance products and launch additional value-added technology and services. © 2019 PELOTON EQUITY. Read More . Get a Quote. Friday Health Plans acquires Colorado Choice Health Plans Posted Jun 28, 2017 SAN LUIS VALLEY — Friday Health Plans, formerly known as Melody Health Insurance, recently completed the acquisition of Alamosa-based Colorado Choice Health Plans, enabling Colorado Choice to continue serving the San Luis Valley and other rural areas. Friday Health Plans General Information Description. Friday is privately owned, and the acquisition was financed through a combination of equity and debt. Health insurance is a very regulated industry but it’s changing all the time. The acquisition was closed on June 1 after receiving all regulatory approvals by the Colorado Division of Insurance … ALL RIGHTS RESERVED. The largest insurance acquisition in 2017 was Aetna - which was acquired by CVS Health for $77.0B. If you wish view the full all article, watch this short video or subscribe now for full access. While at FFC and Peloton, the Peloton investment team has been responsible for over 30 portfolio company investments across the healthcare industry representing over $735 million of invested capital, of which 14 have been realized through company sales and five have been realized through IPOs. Colorado Choice was rebranded as Friday Health Plans of Colorado in 2018 and the company has expanded its plan offerings to Denver, Boulder, Summit County, Grand Junction and Durango. Provider of health insurance services. In 2015, Sal and Dave came to Colorado to start Friday Health Plans. Your mind needs proper care too. Operational efficiency, top-notch customer service, and smart technology are core to Friday's consumer-centric approach. © 2020 News Media Corporation. "We've been very impressed by Friday's ability to run an efficient, technology-enabled health plan in the individual health insurance market," said Justin Yang, partner with Peloton Equity. Recent investments include AeroCare Holdings, AeroSafe Global, Arcadia Solutions, ClearSky Health, HPOne and ID Experts. 700 Main Street, Alamosa, CO 81101 ©2020 Friday Health Plans All products, services and policies are issued or administered by or through operating subsidiaries of Friday Health Plans, Inc., including Friday Health Plans of Colorado, Inc., Friday Health Insurance Company, Inc., Friday Health Plans of Nevada, Inc and Friday Health Plans …