There are more than a dozen examples which will help you have a clear understanding of guerrilla marketing. In contrast, a well-executed guerrilla marketing campaign can yield better results from a much lower initial investment. The characteristics of Guerilla marketing allows Sports to be a suitable platform. Here are the characteristics of the majority of guerilla marketing examples I have collected: Guerilla marketing … Jay Conrad Levinson coined the phrase in his 1984 book Guerilla Marketing. Guerilla Marketing Features. The companies adopt this strategy to create a buzz about its product and services by … To write this guerrilla marketing ideas article, I need to establish the components of a successful guerrilla marketing technique. Sports brands, clubs and events are already rich in emotion. Here are the examples gravitating towards guerrilla marketing… Levinson describes the following key features of guerilla marketing: Unconventional: Uses … The guerrilla marketing is the low-cost or no cost, strategy that can reap greater benefits if applied correctly. Many businesses worldwide have embraced this marketing strategy to achieve their goals of introducing their product to the market. Traditional marketing, such as media buying or aggressive sales tactics, requires a significant investment of capital to carry out. Guerrilla marketing … 15 Examples of Guerrilla Marketing.