It was traumatic down here in Baton Rouge when Kraft discontinued.  Heating the cheese mixture causes separation of the fats and protein of the cheese emulsion from destabilization. With its flavorful cheddar taste, this processed cheese in a spray can is fun for the whole family! Salty snacks really came into their own in the 1960s, when treats like Ruffles potato chips, Bugles, Doritos, Pringles and Easy Cheese first hit the shelves (along with timeless sweet treats Pop-Tarts and Drake’s Funny Bones and Yodels). (2013, December 1). Yes, they say, they remember the cheese they sprayed directly into their mouths as children. The cheese is good until some time in 2013. International Journal of Food Science and Technology, (43), 2191–2196. Cookies, RITZ Bits Cheese Crackers, Nutter Butter Bites & Wheat Thins Crackers, Nabisco Cookie & Cracker Variety Pack, 50 Snack Pack. 3D Doritos lasted for a few years, but were discontinued … The 1970s and 1980s were filled with memorable but not-so-healthy foods. Instead of full-page advertisements in the latest cooking magazine, one is hard pressed to locate even a cropped jpeg of a modern Easy Cheese can in the deepest crevices of the Internet, let alone an advertisement of spray cheese published after cassette tapes replaced vinyl as a popular music playback device. Pack of 4 Easy Cheese includes (1) Sharp Cheddar; (1) American; (1) Cheddar 'n Bacon; and (1) Cheddar. As a 1966 advertisement says, it was “instant cheese for instant parties. (2007). Snack Mate is no more — it changes hands from Nabisco to Kraft and is renamed Easy Cheese. 2). As I browse through YouTuber Andrew Maxwell-Parish’s other Easy Cheese 3D printing experiments, I begin to ask questions. This explains why the can has a small rubber plug on its base. OREO Mini Cookies, Mini CHIPS AHOY! This marks the third revamp in four years of the brand’s marketing strategy, after previous efforts touted cream cheese's use as a cooking ingredient and an old-timey food tradition. More specially, chelating salts bind calcium ions to hydrate proteins and create a more uniform spread. Easy Cheese is the trademark for a processed cheese spread product distributed by Mondelēz International. It says not to freeze, so I have slowly (with some help from my cheese addicted grandchildren) been using it up. The product was first manufactured and marketed by Nabisco in 1965 under the name Snack Mate until 1984. Emulsifying agents such as sodium phosphate play an important role in stabilizing the newly destabilized structure. Advertisements often displayed the orange product adorned in flowy peaks atop several different types of Hors d'oeuvres. Sodium alginate works in conjunction with the destabilization of the casein micelle where calcium ions can interact with guluronic chains. Retrieved December 3, 2016, from, Learn how and when to remove this template message, Product Detail: Easy Cheese (nabiscoworld.com), https://en.wikipedia.org/w/index.php?title=Easy_Cheese&oldid=987898304, Articles needing additional references from September 2010, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 9 November 2020, at 22:00. In this early advertisement, creators of Snack Mate are eager to point out to consumers that their cheese-in-acan can be sprayed on just about everything. The Discontinued Trader Joe’s Products We All Miss Most ... Blue Cheese Mustard Even non-mustard fans relished this salty-cheesy concoction. Today, Easy Cheese is sold by Mondeléz International, Inc. which, along with spinoff company Kraft Heinz, are fine purveyors of a wide array of cheese products such as le string cheese, le Velveeta Processed Cheese Loaf, and le Cheez Whiz. Sodium alginate is the one of the main ingredients that is responsible for Easy Cheese's pseudoplastic characteristics. Due to a mixture of these interactions, a gel-like structure is formed rather than a true gel structure.  Due to a mixture of these interactions, a gel-like structure is formed rather than a true gel structure. The newly formed network is made possible through cation binding, which converts the hydrophilic sodium alginate into hydrophobic calcium alginate (Ma). Richard Nixon has just taken office, over 350,000 young people are listening to Jimi Hendrix play the electric guitar with his teeth at Woodstock, and, for the first time in history, man is walking on the moon. doi:10.1111/j.1365-2621.2004.00842.x, Trivedi, D., Bennett, R. J., Hemar, Y., Reid, D. C., Lee, S. K., & Illingworth, D. (2008, August 29). Flow behavior, thixotropy and dynamical viscoelasticity of sodium alginate aqueous solutions. Although sometimes called “aerosol cheese”, its container is not actually an aerosol spray can, because the cheese does not usually combine with a propellant (such as nitrogen) to turn into a fine mist upon being sprayed. In this case, the cheese behaves more as a fluid. Retrieved December 3, 2016, from https://www.pastemagazine.com/articles/2016/04/a-brief-history-of-easy-cheese.html, Kapoor, R., & Metzger, L. E. (2008, March). Food Hydrocolloids, 38, 119–128. Guluronic acid residues that are linked together demonstrate a high affinity for calcium ions. Try our VELVEETA Easy Spicy Chicken Spaghetti for simple weekday entree or add our VELVEETA products on top of a hot dog for an Easy Chili Cheese … Three-quarters of the way to the top of the Leaning Tower of “Cheeza”, a malfunction occurs that turns the spiraling cheese structure into a pile of goop. Food Microstructure, 4(2), 13th ser., 297–312. I’ve asked a slew of acquaintances—all of whom perked up at my mention of Easy Cheese and accompanying air gesticulations, as if I were trying to explain the concept of spray cheese to a fromagère in Brie—if they remembered the product. Product Title Kraft Deli Deluxe Cheese Slices, American Cheese, 108 ct - 48.0 oz Wrapper Average Rating: ( 4.6 ) out of 5 stars 1891 ratings , based on 1891 reviews Current Price About 0.05–0.5% weight by volume of sodium alginate at a 5.4–5.7 range must be added to the cheese mixture to exhibit these properties during extrusion.. Frito-Lay produced three different flavors of the special chip, including jalapeño cheddar, nacho cheese, and zesty ranch. Today, Easy Cheese is sold by Mondeléz International, Inc. which, along with spinoff company Kraft Heinz, are fine purveyors of a wide array of cheese products such as le string cheese… Explore the entire line of great cheese and dairy products available from My Food and Family. American Pie Cocktail. Easy Cheese Sharp Cheddar Cheese Snack, 12 - 8 oz Cans.  This action causes “hydration and partial dispersion of the calcium-paracaseinate phosphate network." All of the negative charges causes the casein micelles to initially repel each other and provides stability to the matrix by protecting the alpha- and beta-caseins.. Our memory banks are filled with the tastes, smells and packaging of snacks, quick meals, cereals and drinks of decades gone by. It is a weekday night and I am on YouTube, watching another great invention of the 21st century, the 3D printer, squeeze out a conical structure from a can of Easy Cheese. Therefore, the continuous phase of the oil-in-water emulsion has a greater contribution to the viscosity of the cheese product over than the discontinuous phase.. “Innovation at its purest form,” one YouTube user jests in the video’s comments section. Sodium phosphate removes calcium from the Ca-paracaseinate cheese complex due to ion exchange interactions, where positive calcium ions bind to the negative phosphate groups.  Sodium citrate and sodium phosphate are the main emulsifiers used in Easy Cheese to sequester calcium in cheddar cheese. doi:10.1111/j.1541-4337.2008.00040.x, Chatziantoniou, S. E., Thomareis, A. S., & Kontominas, M. G. (2015, July 28). It is also referred to as aerosol cheese, spray cheese or simply cheese in a can, and is similar to squeeze cheese (a semi-solid cheesefood from the 1970s packaged in a squeezable plastic tube). It is also referred to as aerosol cheese, spray cheese or simply cheese in a can, and is similar to squeeze cheese (a semi-solid cheesefood from the 1970s packaged in a squeezable plastic tube). Easy Cheese exhibits pseudoplastic behaviors during extrusion of the product and is represented using the Herschel-Bulkley Model: This power law model represents a type of non-Newtonian fluid relating shear rate and shear stress with viscosity. Phosphate and citrate anions can then bind to the protein structure, converting calcium-paracaseinate converts to water-soluble sodium-paracaseinate.