Since 1995 there has been an explosion in the literature surrounding the developing concept of KM. It’s been like some kind of exodus where in many retailers have started to move from local to national existence. However, some of you might be familiar with some of the changes in the 1970s and the 1980s. Advantages of retail marketing can take many forms, such as television commercials, direct mail pieces to consumers’ homes, Internet banner ads or coupons. Launched last May 2017, the site located in the City of Iloilo has been a significant investment. The contribution of Indian Retail Industry is accounting over 11 per cent of countries GDP and generating about 9 per cent employment. They need ease and handiness in everything they. Online shopping gets a lot of hype, but there still are tangible benefits to having a brick-and-mortar location for your business. The modern era of retailing is defined as the period from the industrial revolution to the 21st century. the study by Ali and Kapoor (2010) indicate that a higher income and educational level of consumers influences their decisions on product and market attributes while gender and age seems to, The focus then moves towards discussing the profits model adopted by majority of the players in this segment Consider such products as large appliances originally available only in white, or plastic trash bags, cereals, frozen prepared foods, athletic shoes, office furniture, cosmetics, and so on. Moreover, receiving customer feedback and solving them efficiently, and keeping customer satisfied, is the toughest task to perform. You don't need to be a business expert to know that e-commerce has reshaped the modern marketplace in recent years. A massive development in organized retailing consisting of shopping malls, retail chains, multi brand outlets, hypermarkets, supermarkets etc has taken place. One of the ecommerce benefits is that it has a lower startup cost. The business offers a buy and sell platform, which other competitors do not have. Modern business of retailing or retail marketing means the same. Especially malls. Introduction With the help of these shopping malls the various Indian and the international brands are spreading themselves not only in the metropolitan cities but also in the tier II and III cities. The competitive edge is that Shrift satisfies a need that a normal retail store cannot give to their customer. By bringing a large number of manufacturers and consumers together at a single point, retailers make it possible to sell the products and to do their business. Today, the world has become more interactive by technological inventions such as transportation and motivated by the conceptions of globalisation, world trade, international marketing and so. In case your product is going to assemble on the store shelves, it has to advertise itself with a glimpse. This thesis aims to analyse one of these opportunities : the direct-to-consumer. They want ambience, fun and frolic, other entertainment activities etc. Since its birth, modern retail has significantly changed over time. It is hard to imagine many of the changes that occurred in the 1800s as well as the 1900s as we weren’t alive at that time! The supermarket is large retail food stores selling groceries, fruits, vegetables, dairy and foods products. The rapid expansion of new technologies and digitalisation is transforming shopping behaviours and consumers’ habits. While it's a dominant model, selling goods or services online comes with its own set of advantages and disadvantages compared to traditional brick-and-mortar businesses.. Pantaloon, Tata Group, RPG Group, Reliance Group and A V Birla group are some of the major Indian retailers. A successful retail store puts all of these factors together. Looking at India, it has a current population of 1.252 BN Approx. The technological, economical, political and social changes have completely thrown off lifestyle and way of interaction with the world (Moran et al, 2014). We can safely assume that the ever rising Indian retail Market has just picked up speed and is at the nascent the stage of growth and we can expect it to continue grow for at least for 20 to 30 years from now. Unlike traditional retail, your eCommerce store can be up and running in just a few clicks (if you’re looking for a basic store.) Management fees of 17.65% service earned by its clients, the clients are also charged an additional 12.36% service tax on total billing amount. The retail industry in India is enjoying boom time and job opportunities in retailing have been increasing. A typical retail store generally does all its promotions around discounts, price cuts and savings but is that what defines the retailer or is it the brand personality of the retailer. Industry overview They desire to have a whole some experience while shopping. In that context, the fast moving consumer goods (FMCG) industry is at a cross-road : while digitalisation affected primarily their retailers, it is starting to gain an important role in their own global strategy. External, general interior, layout and decorations variables plays an important role on attract customers. Wal-Mart stores know how to manipulate space to have an effect on people’s shopping behavior. Notable fact is that 85 per cent of the India’s urban retail market. Infact the whole system of buying the things has changed. This gives the business a competitive advantage in the market and opens more distribution channels for customers of different income groups. The proliferation of new products and variations on existing products is the outcome of the application of the marketing concept and market segmentation. Out of this the Modern retail is around $26 billion or 6% of the total retail industry. The greater part of the general population like them as they look better than average to show diverse items. Therefore, businesses need to look beyond the hype and develop their own perspectives on the value … Passing by the Wal-Mart on Azalea shopping center in South Gate, CA walk in and spend money on things you don’t know what they are for. In fact, retailing has emerged as a new stream of management curriculum, providing new areas of employment. Today the whole scenario of shopping has changed. Modern Retail today has emerged stronger than ever before. According to AT Kearney Global Retail Development Index total retail sales in India are currently pegged at $925 BN and growth rate has been 5.8%. Marketers, attempting to satisfy their customers ' increasing interest in fashion and their changing lifestyles, have offered more and more products to smaller and smaller segments of the market.